HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Urban beauty devotees who pair ingredient-savvy glam, wellness rituals, and internet trend fluency with polished homes, playful taste, and culturally tuned style.
They treat beauty as a research habit - checking Trendmood and The Lipstick Lesbians, then filling carts with Tower 28, Danessa Myricks, OLLY, and Amazon Beauty like a personal upgrade system.
Ranked by audience overlap - what makes this audience distinctive
Absolute New York’s audience reads like beauty insiders who shop with a curator’s eye - they follow Trendmood and The Lipstick Lesbians, trust artist-led names like Patrick Ta Beauty and Danessa Myricks Beauty, and move easily between mass discovery at Amazon Beauty and more selective finds like Saie, Tower 28 Beauty, and Snif. A key indicator of their true mindset is the strong overlap between Charlotte Tilbury, Mikayla Nogueira, and OLLY, which points to a consumer who sees beauty as part performance, part wellness ritual, and part self-optimization project rather than a simple cosmetics purchase. What is especially telling is how that polished beauty fluency sits beside signals like Shark Beauty, smart home tech, JonnyPops, and suburban family life - suggesting someone who wants glamour that fits into a competent, modern, slightly overbooked life.
This is based on 146 total affinities - including:
The defining characteristic of these users is how they simultaneously embrace beauty as a hyper-online discovery sport - living with Trendmood, The Lipstick Lesbians, Mikayla Nogueira, Patrick Ta Beauty, Tower 28, Saie, and Danessa Myricks Beauty in one tab - and beauty as a slower, almost domestic ritual shaped by knitting, sewing, quilting, everyday home cooking, and suburban family life. They are the rare consumer who can chase the next viral launch on Amazon Beauty or Stylevana while still moving through the world with the energy of someone who values craft, care, and hand-touched routines over pure speed.
Estimated demographics - inferred using mixture of experts on media affinities
The distinct psychographics making up the base
While they might look like generic shoppers on the surface, their deeper affinities reveal a beauty audience that treats cosmetics as part of a highly intentional self-optimization lifestyle - one that connects Shark Beauty, OLLY, Amazon Beauty, and smart home tech with ingredient fluency from The Lipstick Lesbians and Trendmood. This is not a teen trend-chasing crowd but an urban, largely female millennial consumer who moves easily between Tower 28 Beauty, Danessa Myricks Beauty, Stylevana, Missha US, and AROMATICA Global, signaling a shopper who is discovery-driven, globally curious, and far more expert-coded than mass beauty stereotypes suggest.
Showing 10 of 146 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a 'Beauty Lab, Not Beauty Hype' creator series with The Lipstick Lesbians, Patrick Ta, and Skincare With Shelbs that audits Absolute New York formulas on TikTok Shop, Trendmood, and Amazon Beauty with ingredient breakdowns, wear tests, and side-by-side comparisons against Tower 28 Beauty, Saie, and Danessa Myricks Beauty.
This audience behaves like beauty insiders who trust expert validation, discovery media, and comparison shopping more than polished brand storytelling, so transparency framed through respected educators turns a value brand into a smart find.
Launch a limited 'Get Ready, Wind Down' bundle through Stylevana and Amazon Beauty pairing Absolute New York makeup with OLLY, Snif, and a matcha collaboration with Umami Matcha or Madcha, then seed it through suburban lifestyle creators like Daryl-Ann Denner and Kelly as a ritual kit for busy women moving between work, family, and nights out.
Their affinities connect beauty with wellness, scent, convenience, and everyday routine design, which means they are primed for a ritual-based basket that feels emotionally useful rather than purely cosmetic.
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